Engage with your customers by answering their reviews, whether its to thank them for their purchase, or to help with an issue their having. Show off your awesome customer service in action.
Automatically email your customers after they leave a review and thank them for taking the time to post their feedback. Coupons are a great way to increase repeat purchases.
Allow interested site visitors to ask you questions directly from the product page. Your team can respond to them or enable past buyers to answer the questions for you.